Parcel2Go has welcomed the arrival of eBay’s latest innovation, which looks set to be of great benefit to online sellers.

In a bid to make shopping quicker and easier for buyers, the company has designed a shopping basket feature which gives users complete control over the items they’re interested in buying. By clicking on the new ‘add to basket’ button in item listings, rather than the ‘buy it now’ button, products will be stored in the shopping basket.

The idea is to allow users to compare products before they finally decide to buy, to let them pay a number of sellers in one go and pay for items separately if required. The feature will help shoppers to keep track of the goods they’re committed to buying, such as items won in auctions, and allow them to save items for purchase at a later date.

There is good news for sellers too, as it is anticipated that the shopping basket feature will encourage people to buy more products in one go.

Richard Mercer, marketing director at Parcel2Go said: “Shopping baskets have become a staple on many e-commerce sites and we believe that eBay’s version will be a major hit with shoppers.

“It will make the site easier to use and help boost sales volumes, which is of course great for sellers.

“eBay has advised sellers to make sure they offer a wide range of domestic and international shipping options to really make the most out of this feature and allow shoppers outside the UK to purchase their goods. We’d echo that sentiment as clearly, offering access to various safe and reliable courier services will have a positive impact on sales.”

Via EPR Network
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